Pampers Information
Pampers is a brand of baby products marketed by Procter & Gamble. Pampers was at one time only used as a name for a disposable diaper.
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Products
Pampers diapers come in sizes up to size 7. The smallest size is Preemie, which is for premature babies. Diapers going up to size 2 are sold as Swaddlers or Baby Dry. Diapers in size 3-6 are sold as either Cruisers or Baby Dry. There is a size 7 diaper available only in the Cruisers line. Pampers also produces wipes. In addition to these products they sell training pants under the name Easy Ups. There is also as line of disposable swimpants sold under the brand name Splashers (or Sunnies in Europe). Pampers produces bedwetting products named Underjams which go up to 85 pounds. Some parents have also said that they use the regular diapers on their bedwetting, or incontinent, child.[citation needed] In addition to diaper products, Pampers also markets disposable bibs under the name Bibsters, as well as a line of bath products under the name Kandoo. The main competitor in the United States is the Huggies brand.
History
Pampers were introduced in 1961. They were created by Vic Mills. The name "Pampers" was coined by Alfred Goldman, Creative Director at Benton & Bowles, the first ad agency for the account.
These early diapers were bulky, heavy products composed of fluff pulp with a rayon topsheet, polyethylene backsheet. In 1966, Pampers launched a 'wingfold' design and, by 1969, started a "third size". By this time, Pampers had become a national brand in the United States.[citation needed] Procter and Gamble replaced the pin-on design with tapes in 1971. Toddler and Premature Infant sizes were also introduced. In 1982 Pampers switched from the 'wingfold' design of the 1960s to the hourglass shape, a feature that was first introduced on Luvs in 1976, and has evolved into an industry standard.[citation needed] In 1986, thin diapers made with absorbent gelling material was released. This made the average weight of a typical medium size diaper decrease by 50%.[citation needed] In 1987, Pampers and Huggies both introduced frontal tape systems which allows repositioning of the lateral tape without tearing the diaper. In the 1990s, Pampers introduced a thinner diaper known as Ultra Dry Thins.
The 1990s also saw the introduction of gender-specific diapers in the Pampers brand and also the return to unisex diapers towards the end of the decade. In 1993, Pampers first attempt at training pants was introduced, known as Pampers Trainers and would be a short lived product. Pampers would not try doing training pants again until the introduction of Easy Ups.[1] In 1998 Procter & Gamble introduced its largest diaper at the time, Pampers Baby Dry Size 6. It was promoted in an advertising campaign featuring pediatrician and child development expert Dr. T. Berry Brazelton. Dr. Brazelton said to let the child decide when the time is right to potty train. The size 6 diapers were billed for growing toddlers. Huggies also introduced a size 6 diaper at this time.[2]
Controversy
At the time the diapers were introduced, there was a controversy going on between pediatrician T. Berry Brazelton and syndicated columnist and best-selling author of books for parents, John Rosemond. The controversy was about the length of time a baby should wear diapers and when to start toilet training. Rosemond believes it is a "slap to the intelligence of a human being that one would allow baby to continue soiling and wetting himself past age 2."[citation needed] While Rosemond concedes that Brazelton has been giving the same advice for decades, he criticized the pediatrician for serving as a consultant to Pampers, a division of Procter & Gamble, and for appearing in Pampers commercials.[3]
In March 2010, Pampers announced a change to their popular Cruisers and Swaddlers diapers with the addition of the new Dry-Max technology. Many parents are reporting[4] rashes and chemical burns as a result of using the new diapers. Proctor & Gamble claim that pediatric experts have reviewed the Pampers with DryMax safety data and have seen no correlation between the reported rash and diaper.[5] There is an investigation underway reviewing the safety of these diapers by the Consumer Products Safety Commission (CPSC).[6] In May 2010, a lawsuit was filed against Procter & Gamble claiming the company should have known about the problems[7].
Advertising
An example of a billboard.Pampers is marketed in various ways, such as print ads and television commercials. Print ads often appear in magazines and other periodicals. Television commercials appear during soap operas produced by Procter and Gamble, such as As The World Turns and Guiding Light, and also during the airing of parenting shows. Another way Pampers is promoted is through product placement. Pampers paid $50,000 to be featured in the film Three Men and a Baby. P&G has also sponsored the program Make Room for Baby on the Discovery Health Channel. Pampers has been promoted in some countries on billboards. Another method that has been used to promote the product is direct marketing program where relevant content is mailed to mothers with babies. These mailings can include Pampers samples or coupons.
References
- ^ "Pampers History". http://www.pampers.com/en_US/pampershistory.do. Retrieved 2008-07-26.
- ^ Larkin, Patrick (1998-07-22). "P&G announces Pampers now a bigger disposable". The Cincinnati Post (E. W. Scripps Company). Archived from the original on 2006-05-08. http://web.archive.org/web/20060508020904/http://www.cincypost.com/business/1998/pg072298.html.
- ^ Delayed Toilet Training Issues
- ^ [1]
- ^ http://www.nasdaq.com/aspx/company-news-story.aspx?storyid=201005140024rttraderusequity_0014
- ^ [2]
- ^ [3]
External links
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Categories: Procter & Gamble brands | 1961 introductions | Diaper brands
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Verb
pampers- Third-person singular simple present indicative form of pamper.